4 Components You Must Have To Easily Recruit In Network Marketing
Posted on Wednesday, June 18, 2008 at 09:55PM
by
Stephane Page
in Attraction Marketing, Lead Generation, MLM, Network Marketing, Network Marketing Training, Sponsoring Tips
|
2 Comments
Stephane Page
in Attraction Marketing, Lead Generation, MLM, Network Marketing, Network Marketing Training, Sponsoring Tips
|
2 Comments
If you miss on any one of those, you're making your MLM career too hard.
Most of the time, prospects can easily detect they are going to be pitched. Who likes to be pitched anyway?
While this can be true for newbies, it's just the exact opposite for leaders. It seems like they say the same things but prospects don't feel like they're being sold.
I've seen it happen so many times but I just couldn't get my finger on it. What was it that they were doing that I was not.
Going from being a shy person, always in fear of what people would say, not able to sell a single product to now breaking records in my company for highest conversion and retention of customers on products, I'm now amazed how simple the formula is but so few people understand it or apply it.
A few years ago my daughters got introduced to gymnastic. They loved it! And I can tell you, they are pretty good too. Well, which parent doesn't think their kid is good :-)
But one day, as I picked them up from the gym, they brought with them the big box. You know the one... With 100 bars of chocolate. Ok, maybe not 100 but it was way more than what I felt I could sell.
It reminded me of my early days of rejection. I was going door-to-door trying to peddle my chocolate bars, hating every moment of it.
Well, this time my wife was there to save me. She took the lead and said let's go see the family. She took the kids, drove around town to see my parents, grand-parents, uncle and ants, etc. In less than 60 minutes they ran out of stock!!!
I was amazed! How could it be so easy? My older daughter (she was 7) taught me the greatest lesson of my marketing life that night.
She said, "Dad, it was easy, we went straight talking to our target market, qualified them, created a teaser, presented and took the orders."
Ok, ok, I know what you think. She didn't say exactly that but what she described was exactly the process of good marketing. Here's what she said:
I asked: Do you like chocolate?
They said yes.
I said: If I had the kind of chocolate you like and it would help me because I have to sell those, would you like to get some?
They said SURE!
I said: Well I've got different tastes you can choose from and the money we collect helps us get more gymnastic equipment so we can practice more properly and have more chance to win in competitions. And by the way, this chocolate is reeeeeally good, this is my preferred taste, which one do you like most?
The first thing my wife did is she identified their target market. It's not everyone. It could be strangers but it takes time to find the ones really interested (that's how I got my first experience as a salesman getting rejected). It's people who like chocolate and want to encourage our daughters. Family is the target market.
Right there, I could already feel how simpler my network marketing business could be if I went directly to my target market.
Then, if you remember, she asked the target market a qualifying question: Do you like chocolate?
NOTE: If someone answers no and you keep going on with your presentation, don't you think you're making your job hard?
She then went on with the teaser line: If I had the kind of chocolate you like and it would help me because I have to sell those, would you like to get some?
The next step is to present. You want to give them the information they need to make a decision. She explained "I've got different tastes you can choose from and the money we collect helps us get more gymnastic equipment so we can practice more properly and have more chance to win in competitions. And by the way, this chocolate is reeeeeally good, this is my preferred taste, which one do you like most?"
The 4 components are:
1- Target Market
2- Qualification
3- Teaser
4- Deliver your message
If you talk to the wrong people, you're going to waste a lot of time. If you don't qualify, you'll be giving information to people who have no interest. If you don't use a teaser, you'll appear as if all that counts is your own interest. If you jump right into delivering your message skipping all the steps, you'll be like the majority of networkers who make their network marketing career hard on everyone.
http://www.TheNetworkMarketingUniversity.com allows my team to use the Internet to attract, qualify and deliver our message to a large audience of interested prospects. You can use it too to easily recruit the right kind of people into your own MLM business. This is just "intelligent" marketing. So stop chasing people down the street, watch our video tutorials as they show you click-by-click how to drive lots of free traffic to your web site in a matter of days!
Most of the time, prospects can easily detect they are going to be pitched. Who likes to be pitched anyway?
While this can be true for newbies, it's just the exact opposite for leaders. It seems like they say the same things but prospects don't feel like they're being sold.
I've seen it happen so many times but I just couldn't get my finger on it. What was it that they were doing that I was not.
Going from being a shy person, always in fear of what people would say, not able to sell a single product to now breaking records in my company for highest conversion and retention of customers on products, I'm now amazed how simple the formula is but so few people understand it or apply it.
A few years ago my daughters got introduced to gymnastic. They loved it! And I can tell you, they are pretty good too. Well, which parent doesn't think their kid is good :-)
But one day, as I picked them up from the gym, they brought with them the big box. You know the one... With 100 bars of chocolate. Ok, maybe not 100 but it was way more than what I felt I could sell.
It reminded me of my early days of rejection. I was going door-to-door trying to peddle my chocolate bars, hating every moment of it.
Well, this time my wife was there to save me. She took the lead and said let's go see the family. She took the kids, drove around town to see my parents, grand-parents, uncle and ants, etc. In less than 60 minutes they ran out of stock!!!
I was amazed! How could it be so easy? My older daughter (she was 7) taught me the greatest lesson of my marketing life that night.
She said, "Dad, it was easy, we went straight talking to our target market, qualified them, created a teaser, presented and took the orders."
Ok, ok, I know what you think. She didn't say exactly that but what she described was exactly the process of good marketing. Here's what she said:
I asked: Do you like chocolate?
They said yes.
I said: If I had the kind of chocolate you like and it would help me because I have to sell those, would you like to get some?
They said SURE!
I said: Well I've got different tastes you can choose from and the money we collect helps us get more gymnastic equipment so we can practice more properly and have more chance to win in competitions. And by the way, this chocolate is reeeeeally good, this is my preferred taste, which one do you like most?
The first thing my wife did is she identified their target market. It's not everyone. It could be strangers but it takes time to find the ones really interested (that's how I got my first experience as a salesman getting rejected). It's people who like chocolate and want to encourage our daughters. Family is the target market.
Right there, I could already feel how simpler my network marketing business could be if I went directly to my target market.
Then, if you remember, she asked the target market a qualifying question: Do you like chocolate?
NOTE: If someone answers no and you keep going on with your presentation, don't you think you're making your job hard?
She then went on with the teaser line: If I had the kind of chocolate you like and it would help me because I have to sell those, would you like to get some?
The next step is to present. You want to give them the information they need to make a decision. She explained "I've got different tastes you can choose from and the money we collect helps us get more gymnastic equipment so we can practice more properly and have more chance to win in competitions. And by the way, this chocolate is reeeeeally good, this is my preferred taste, which one do you like most?"
The 4 components are:
1- Target Market
2- Qualification
3- Teaser
4- Deliver your message
If you talk to the wrong people, you're going to waste a lot of time. If you don't qualify, you'll be giving information to people who have no interest. If you don't use a teaser, you'll appear as if all that counts is your own interest. If you jump right into delivering your message skipping all the steps, you'll be like the majority of networkers who make their network marketing career hard on everyone.
http://www.TheNetworkMarketingUniversity.com allows my team to use the Internet to attract, qualify and deliver our message to a large audience of interested prospects. You can use it too to easily recruit the right kind of people into your own MLM business. This is just "intelligent" marketing. So stop chasing people down the street, watch our video tutorials as they show you click-by-click how to drive lots of free traffic to your web site in a matter of days!
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Reader Comments (2)
Hi Stephane,
you are a genius! I have never seen anybody explaining things in such a simple way as you do!
All these words such as target market, qualification, teaser and so on, are so abstract, but you really fill them with meaning in this little example with your daughter. You really have a gift in linking theory and everyday life together. I wish I could do that too.
I don't understand how you ever could have been failing.
Best wishes,
Nicole
Hello Stephane: I really enjoyed reading all your articles on this page and you make it seem so easy. I want to congratulate you and I will keep in mind as when I am struggling with my networking marketing career, your articles. I am 46 year old RN who after becoming sick had to retire. Network Marketing has been my new career. As you probably know, advertising and Marketing is different to me. I am and have started a home base business for some time now. Everything you have written is true and dead on. Thank you for keeping my hopes high and helping me not to quit. Good luck,God Bless, Best of Health and many successes to you and your family.