How To Multiply Your Lead Generation Efforts With 2 Simple Techniques
Posted on Monday, June 23, 2008 at 09:51PM
by
Stephane Page
in Lead Generation, MLM, Network Marketing, Network Marketing Training
|
Post a Comment
Stephane Page
in Lead Generation, MLM, Network Marketing, Network Marketing Training
|
Post a Comment
Way before my introduction to Magnetic Sponsoring and The Renegade Network Marketer, I learned by trials and error to market my business.
Through marketing classes, I learned that very few business owners know or even use the two elements that easily convert prospects into customers.
Those two elements were the reasons why my lead generation campaigns failed me month after month after month.
Little did I know, I could’ve hit massive success with the same leads I was generating.
They say “When the student is ready, the teacher appears”. Well that was the case for me.
Talk to any great marketer and they’ll tell you, repetition and measurement are the keys behind a successful marketing campaign. The goal of your marketing campaign is to get your potential customer to purchase your product. The problem is most people think customers buy on the first exposure. In fact, it’s been proven over time, people buy after hearing a message several times.
Measuring the success of a campaign is as important as the campaign itself.
It takes the average person at least five exposures before he or she will make the decision to purchase. The lesson is, for your marketing efforts to generate any significant results, you must expose the information multiple times.
Alright, we know repetition is the key to creating a successful marketing program, but how exactly do you measure the success?
You should be able to measure each aspect of your campaign like tracking how many e-mail messages are sent before someone makes a purchase. For example, you set-up an autoresponder e-mail campaign with 25 messages. Your statistics show that 37% of your prospects purchased after message 14.
By making a change in your campaign, you can compare results and see which campaign generated the most sales and how fast.
You should also measure the results of one marketing medium from another. This single strategy can save you lots of money and time. If you know prospects generated from medium #1 purchase 2 times more than those from medium #2, it clearly demonstrates where to invest your money.
The two fundamental keys in marketing are repetition and measurement. A marketing program will be effective if it provides sufficient repetition and exposure. And the program will be helpful if it can provide a quantifiable response. Both provide the foundation with which to build an effective marketing campaign.
This is the reason why the more successful you become the more success you attract. Over time you are able to get the most of all of your marketing efforts. While most people seem to struggle, you’ll be attracting success almost instantly.
Click here to leave your comments. I want to hear from you!
Stephane Page
------------------------------
Stephane Page created http://www.TheNetworkMarketingUniversity.com to show Network Marketers how to attract 10-20 prospects to them each day while getting into profits quickly.
Through marketing classes, I learned that very few business owners know or even use the two elements that easily convert prospects into customers.
Those two elements were the reasons why my lead generation campaigns failed me month after month after month.
Little did I know, I could’ve hit massive success with the same leads I was generating.
They say “When the student is ready, the teacher appears”. Well that was the case for me.
Talk to any great marketer and they’ll tell you, repetition and measurement are the keys behind a successful marketing campaign. The goal of your marketing campaign is to get your potential customer to purchase your product. The problem is most people think customers buy on the first exposure. In fact, it’s been proven over time, people buy after hearing a message several times.
Measuring the success of a campaign is as important as the campaign itself.
It takes the average person at least five exposures before he or she will make the decision to purchase. The lesson is, for your marketing efforts to generate any significant results, you must expose the information multiple times.
Alright, we know repetition is the key to creating a successful marketing program, but how exactly do you measure the success?
You should be able to measure each aspect of your campaign like tracking how many e-mail messages are sent before someone makes a purchase. For example, you set-up an autoresponder e-mail campaign with 25 messages. Your statistics show that 37% of your prospects purchased after message 14.
By making a change in your campaign, you can compare results and see which campaign generated the most sales and how fast.
You should also measure the results of one marketing medium from another. This single strategy can save you lots of money and time. If you know prospects generated from medium #1 purchase 2 times more than those from medium #2, it clearly demonstrates where to invest your money.
The two fundamental keys in marketing are repetition and measurement. A marketing program will be effective if it provides sufficient repetition and exposure. And the program will be helpful if it can provide a quantifiable response. Both provide the foundation with which to build an effective marketing campaign.
This is the reason why the more successful you become the more success you attract. Over time you are able to get the most of all of your marketing efforts. While most people seem to struggle, you’ll be attracting success almost instantly.
Click here to leave your comments. I want to hear from you!
Stephane Page
------------------------------
Stephane Page created http://www.TheNetworkMarketingUniversity.com to show Network Marketers how to attract 10-20 prospects to them each day while getting into profits quickly.
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